If you suffer from dry skin, you might have wondered what causes dry skin to begin with?
Dry skin is one of the most common cosmetic problems. Intuitively, dry skin is caused by low moisture levels in the skin, but did you know this is also a reflection of a “leaky” skin barrier? Under normal circumstances, the skin is impermeable to prevent water from escaping through our skin. When the skin is dry, the cells in the outermost layer of our skin detach from each other. The gaps left behind render our skin barrier unintacted thus more susceptible to irritation and further water loss. This means a good hydration product should do more than just increase the moisture level in the skin, but also contain ingredients that repair these gaps, hence locking in moisture; this is where WET WRAP comes in.
How can the WET WRAP Kit help your skin stay hydrated?
The WET WRAP Kit is a new masking routine that works best for dry or neutral skin types. It has a superior delivery mechanism that makes it an excellent hydration product.
As opposed to conventional face masks, it has three layers ("Activate, Lock and Enhance") that allows water and active ingredients to be absorbed into the skin more effectively.
The first layer is a water-based gel loaded with ingredients like Niacinamide & Tranexamic Acid that brightens and smoothens the skin.
This step is followed by our Advanced Fifty:Fifty Ointment, an thick occlusive that locks in the first layer. This layer forms a shield that protects the skin barrier and prevents water loss from our skin (remember those tiny gaps we talked about?) while allowing the active ingredients to work.
The last step is completed with a wet Face Mask. The water in the mask diffuses in the skin, directing the flow of moisture and active ingredients into the skin.
Try the WET WRAP Kit for yourself and discover more hydrated skin.