From UV radiation to air pollution, we are constantly exposed to environmental insults that wear our skin. We realise the importance of strengthening and protecting the skin’s barrier against environmental insults and developed the WET WRAP Kit: an innovative 3 step mask routine that "Changes the Way You Mask".
Why does the WET WRAP Kit have 3 steps?
Today, skincare companies place significant emphasis on individual skincare ingredients. However, the delivery mechanism (i.e. how those ingredients are transported into your skin) is equally vital.
Our WET WRAP kit includes a Brightening Gel, an Advanced 50:50 Ointment and dry Face Masks. Through 3 layers, water and active ingredients are delivered into your skin more effectively, allowing for better results.
This three-step system of WET WRAP is what sets us apart from regular hydration masks in the market. Each layer serves a specific purpose.
The first layer of Brightening Gel contains all the active ingredients e.g. Niacinamide, a cult favourite ingredient used to even out hyperpigmentation and reduce the appearance of pores. Another key ingredient is Tranexamic Acid, which fades discoloration, brightens skin, reduces the appearance of acne scars. Furthermore, Potassium Azeloyl Diglycinate also enhances the brightening effect.
In the second layer, the lipids in our Advanced Fifty:Fifty Ointment seals our skin from transepidermal water loss, while providing a safe environment for active ingredients to go into our skin. Because of its large molecular size, it sits on the surface of the face and “locks” water and active ingredients in. This bottle contains ingredients like petroleum jelly and liquid paraffin, both excellent agents for moisturising.
The third layer is finished with a Face Mask. By wetting it with water and placing it on your face for 20 minutes, it creates a soothing and cooling effect. It also creates further occlusion by pushing the water and ingredients into your skin, enhancing the overall experience.